
Every January, millions of people set fitness and health goals.
And every year, the majority abandon them within weeks.
This isn’t a motivation problem. It’s a strategy problem.
Studies consistently show that behavior change fails when goals are vague, extreme, or unsupported.
Common reasons people quit:
Goals are outcome-focused (weight loss, aesthetics) instead of behavior-focused
Plans rely on willpower instead of systems
There is no accountability or feedback loop
The plan doesn’t account for real-life stressors
A widely cited study published in the Journal of Clinical Psychology found that fewer than 10% of people successfully maintain New Year’s resolutions, even when motivation is high at the start¹.
Research in behavior science points to a few clear principles that improve adherence:
Small, repeatable behaviors outperform big intentions
Habit research shows that consistency matters far more than intensity, especially in the early stages of change².
Structured accountability improves follow-through
People are significantly more likely to stick with health behaviors when regular check-ins and external accountability are present³.
Environment beats motivation
When the environment supports the behavior (scheduled sessions, coaching, reminders), adherence improves dramatically⁴.
Focus on showing up consistently before worrying about results
Define success as behaviors you control (attendance, effort, recovery)
Remove decision fatigue by following a clear plan
Build accountability into your week
The 6-Week New Year Reset Challenge at Breakaway Fitness & Performance was designed around these principles — not trends.
It’s not extreme.
It’s not based on restriction.
It’s built to help people relearn consistency with coaching and structure.
If you want a reset that aligns with how behavior change actually works — not how social media sells it — this is where to start.
👉 Join the 6-Week New Year Reset Challenge (starts January 25)
Register here:
https://bfpnc.com/6-week-new-year-reset-challenge
Sources
Norcross et al., Journal of Clinical Psychology, 2002
Lally et al., European Journal of Social Psychology, 2010
Dominican University of California, Gail Matthews Goal Study
Wood & Neal, Annual Review of Psychology, 2007


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